INTRODUCING:

Viva La Pizza! The Art of the Pizza Box

By Scott Wiener


ABOUT THE BOOK

Since the origins of to-go pizza, pizzerias and pizza chains have taken great pride in covering take-out boxes with captivating designs. They've also wrestled with the best way to manufacture a box that can keep a pizza both hot and stable.

Here the world's expert on pizza boxes collects 100 weird and wild box designs and explores the curious history of the pizza box. Included are international designs, corporate designs, and dozens of quirky images produced by and for mom-and-pop pizzerias.

Where does all of this art come from? Scott Wiener has been collecting and cataloging pizza boxes for 10 years. In Viva La Pizza!—named after a popular box design—Wiener traces design trends over the past four decades and speaks to some of the world's most prolific box designers. The result is a captivating look at pizza culture and a new way to look at one of the world's favorite foods.


WHERE TO BUY?

McNally Jackson (signed copy!)

Amazon

Barnes & Noble

For bulk orders: Contact Melville House

For Bookstores: Viva La Pizza is published by Melville House and distributed by Random House


WHAT’S THE WORD?

"…delightful and informative."
The New York Times
“…an intensely researched love song to [pizza boxes].”
WIRED
“[This] fascinating book shows pizza boxes like you’ve never seen, emblazoned with artful images so original and unexpected they would be at home in a food museum.”
The Sacramento Bee
“The detail to which Wiener chronicles the boxes is kind of insane.”
Hyper Allergic
“…one of the most effusive displays of love for corrugated cardboard the world will ever know.”
The Independent
“Scott Wiener's new book answers questions you probably never asked”
USA Today

Also seen in the Wall Street Journal, London Financial Times, Huffington Post, Washington Post, Business Insider, Fast Company, Flavorwire, The Jeff Rubin Jeff Rubin Show, Thrillist, Slate, WIRED and Gothamist.


Events

VIVA LA PIZZA EVENTS

Thursday, March 6
Pizza Box Gallery
7pm - Melville House - 154 Plymouth St
Brooklyn, NY

Tuesday, March 25
International Pizza Expo
All Day!
Las Vegas, NV

Thursday, April 10
ConPizza
1pm - Convention Center
São Paulo, Brazil

Wednesday, April 23
Private Lecture
12 noon - Google HQ
New York, NY

Friday, April 25
Yale Food and Wine Club
All Day!
New Haven, CT

Wednesday, April 30
Brooklyn Public Library
6pm - Location TBA
Brooklyn, NY

Wednesday, May 21
Brooklyn Pizza History Lecture
7pm - Brooklyn Historical Society


THE BOOK IN ACTION